trade show giveaways
Overview:This guide reveals 12 custom trade show giveaways that boost engagement and brand recall. From stylish caps and sunglasses to practical chargers and reusable straws, each item is carefully selected for its impact, usability, and visibility. Discover expert insights, brand options, and strategies to make your giveaways stand out and turn your booth into the event’s must-visit spot.
If your brand is investing in events, your custom trade show giveaways should do more than fill a bag. They should ignite conversations, build brand recall, and drive ROI.
We understand what turns a simple co-branded item into a strategic marketing tool. Our meticulously crafted list ofpromotional giveaways combines style, substance, and a trendsetting edge. We ensure your brand stands out in a sea of ordinary.
Therefore, we made this guide for marketing leaders, event planners, and brand managers who are done wasting budget on forgettable giveaway items.
Inside, you’ll find:
- 12 buzz-worthy giveaway items attendees use (and keep).
- Real insights from the industry’s go-to team for meticulously crafted, co-branded custom trade show giveaways.
Let’s turn your next booth into a buzz magnet.
But first, let’s discuss,
HOW WE SELECTED THESE CUSTOM TRADE SHOW GIVEAWAYS
If you’ve searched for the popular trade show giveaways, you know the challenges are real. You’re juggling timelines, approvals, and event logistics. Scrolling through generic catalogs and guessing what might land just isn’t an option.
The stakes are high, and the last thing you want is to spend budget on trade show giveaways that end up in drawers.
So,we did the legwork for you.
We combed through feedback across Reddit threads, post-event discussions, and many other sources. We watched what attendees raved about, what brands re-ordered, and what made someone stop and say, “Now that’s a fantastic giveaway.”
Every item we selected was evaluated for popularity, utility, brand visibility, cost-effectiveness, portability, and imprint potential. All factors are critical for trade show giveaway success.
Here are 12 custom trade show giveaways that made the cut:
- Caps: Photo- and travel-friendly caps for instant visibility
- Sunglasses : Complement caps, add fashion utility, and outdoor function.
- Water Bottles : High-utility, eco-friendly, excellent brand surface. Useful during and after shows.
- Chargers and Adapters : Mid-show lifesaver, high perceived value, booth-drawing appeal.
- Flashlights : Compact, functional, and long-lasting. Strong mid-tier giveaway.
- Wallets : Useful, pocket-sized, adds practical value. Professional yet subtle
- Notepads and Journals : For workshops/sessions, daily utility. Aligns with event engagement.
- Pens : Pair with journals, classic trade show item.
- Keychains : Easy add-on, high brand recall per use.
- Koozies : Ideal for socials and fun branding moments.
- Reusable Straws : Eco-conscious signal, lightweight, ideal for sustainability-focused booths.
- Sanitizer : Ends with thoughtful care. Still relevant and appreciated.
Let’s learn about these one by one.
1. CAPS
When it comes to drawing attention on the trade show floor, few custom trade show giveaways work better than co-branded caps. Worn immediately and seen from across the room, custom caps turn attendees into walking brand billboards. They offer utility (shade, style, comfort) and visibility, all while giving your logo a front-row seat at every handshake, demo, or selfie.
POPULAR CO-BRANDED CAP BRANDS AND WHY THEY’RE WORTH IT
| Brand | Why Choose It | Typical Budget Range, Min. Qty |
|---|---|---|
| Sport-Tek® | Versatile, budget-conscious, and ideal for high-volume giveaways. | $14.95-$23.95, 60-72 |
| Callaway® | Known for premium golf gear, their hats bring athletic polish to your brand. | $27.6-$32.95, 36-72 |
| Spyder® | Performance-driven styles with structured profiles ideal for outdoor and active use. | $36.95, 36 |
| TravisMathew® | Trendy, lifestyle-forward headwear perfect for modern, style-conscious teams. | $39.95-$42.95, 36 |
WHY IT WORKS AT TRADE SHOWS
- Instantly wearable. Offers immediate brand visibility across the venue.
- Encourages on-the-spot brand engagement via selfies, reels, and social shares.
- Fits easily into event bags or giveaway bundles without bulk.
- Durable and stylish enough for post-event use, extending brand exposure.
- High perceived value, especially when co-branded with premium lifestyle or performance labels.
Need help choosing the right co-branded caps for your next event? Call us at 650.513.1037 to speak with our Branding Expert™ today.
2. WATER BOTTLES
Great custom trade show giveaways should go wherever your audience goes, and co-branded water bottles do just that. They’re sleek, durable, and engineered for daily use. Whether tucked into a tote or clipped to a backpack, they give your logo repeat exposure at desks, gyms, airports, and everywhere in between.
POPULAR CO-BRANDED WATER BOTTLE BRANDS AND WHY THEY’RE WORTH IT
WHY IT WORKS AT TRADE SHOWS
- High perceived value. Attendees view them as premium, practical takeaways.
- Eco-friendly appeal aligns with modern, sustainability-minded audiences.
- Dual utility: keeps them hydrated during the show, then becomes a daily-use item.
- Perfect for branding. Large surface area and sleek finishes.
- Encourages booth traffic and extended interaction when offered as a high-value item.
Clients notice the difference that thoughtful giveaways can make — not just in quality, but in experience:
“Carlos at Elite provided EXCELLENT CUSTOMER SERVICE with our order. Our water bottle order was completed ahead of schedule and LOOK AMAZING!”
Want to create co-branded water bottles that keep your logo in hand long after the event ends?
Call 650.513.1037 to speak with our Branding Expert™ today.
3. CHARGERS AND ADAPTERS
On a crowded trade show floor, there’s one universal pain point: low battery. That’s why co-branded chargers and adapters are among the smartest, highest-impact custom trade show giveaways you can offer. They solve a real, immediate need, and your brand becomes the hero that powers someone’s following message, photo, or product scan.
POPULAR CO-BRANDED CHARGER AND ADAPTER BRANDS AND WHY THEY’RE WORTH IT
| Brand | Why Choose It | Typical Budget Range, Min. Qty |
|---|---|---|
| Native Union® | Blends tech innovation with stylish design—perfect for modern workspaces. | $45.95-$190.95, 36-48 |
| Anker® | Trusted for reliable, high-speed charging with smart technology and sleek profiles. | $42-$144, 12-24 |
| myCharge® | Offers powerful, all-in-one portable options for true on-the-go utility. | $30.95-$145.95, 12-36 |
WHY IT WORKS AT TRADE SHOWS
- Solves an urgent, real-time need, making your booth a destination, not just a stop.
- High perceived value with long-term use across personal and professional settings.
- Perfect for tech-savvy audiences, sales teams, and event-heavy industries.
- Often retained far beyond the event, leading to extended brand exposure.
- Available in compact, travel-ready designs for convenient booth distribution.
Want to power up your trade show presence with high-retention giveaways? Call 650.513.1037 or request a sample here.
4. SUNGLASSES
Few trade show giveaways combine instant wearability and long-term exposure, like co-branded sunglasses. Equal parts functional and fashionable, they shield eyes from glare while showcasing your logo in high-traffic environments. Whether gifted at sunny venues or included in premium promo kits, sunglasses offer brand visibility that’s literally face-forward. They elevate the attendee experience, convey style, and turn casual strolls into walking brand moments.
POPULAR CO-BRANDED SUNGLASSES AND WHY THEY’RE WORTH IT
| Brand | Why Choose It | Typical Budget Range, Min. Qty |
|---|---|---|
| Gucci® | Luxury branding with bold, standout styles for elite gifting. | $305-$465, 12 |
| Maui Jim® | Known for superior optics and comfort; ideal for executive-level swag. | $272.99-$369, 18 |
| Ray-Ban® | Iconic, fashion-forward, and widely recognized. Great for upscale swag gifts | $142-$459.95, 10-24 |
| Costa® | Performance eyewear ideal for active and outdoor professionals | $177-$290, 12 |
WHY IT WORKS AT TRADE SHOWS
- Creates immediate buzz and visual impact. Perfect for outdoor venues or travel-heavy shows.
- High perceived value turns your brand into a lifestyle statement.
- Encourages real-time wear during the event, maximizing on-site visibility.
- Lightweight and compact for easy distribution at busy trade shows and booths.
- Great conversation starter and Instagram-worthy. Extends brand reach via social shares.
Want to send attendees home with branded sunglasses they’ll actually wear? Call 650.513.1037 to create co-branded eyewear.
5. FLASHLIGHTS
Co-branded flashlights don’t just shine. They signal preparedness, reliability, and elevated brand standards. These event giveaways are compact, high-utility, and surprisingly memorable. Whether keychain-sized for daily convenience or rugged for glove box duty, flashlights are kept, used, and appreciated.
POPULAR CO-BRANDED FLASHLIGHTS AND WHY THEY’RE WORTH IT
| Brand | Why Choose It | Typical Budget Range, Min. Qty |
|---|---|---|
| MAGLITE® K3A SOLITAIRE 1AAA | Ultra-compact with lasting impression in a pocket-sized format | $20.95, 48 |
| MAGLITE® MINI LED 2AAA | Compact, powerful, and perfect for everyday carry | $25.95, 48 |
| MAGLITE® LED 3D | Rugged and high-performance options for standout booth visibility | $70.95, 18 |
WHY IT WORKS AT TRADE SHOWS
- Solves a universal need. Visibility and security in dim settings.
- Long retention and daily use ensure your brand stays top of mind.
- Compact size makes it easy to hand out, carry, and store.
- Laser engraving delivers a polished, professional finish.
- Practical, appreciated, and ideal for booth giveaways with lasting impact
Want to deliver branded flashlights that get used and remembered? Call 650.513.1037 to light up your next trade show with purpose-driven promotional giveaways.
6. REUSABLE STRAWS
Few giveaways speak sustainability as clearly as co-branded reusable straws. These portable, eco-conscious tools are a trade show favorite for good reason. They’re compact, on-trend, and aligned with today’s environmentally aware audience. More than just a reusable utensil, they help attendees sip sustainably while showcasing your logo wherever they go. Our range of reusable straws ranges from stainless steel sets to collapsible travel straws with eco-tubes.
POPULAR CO-BRANDED REUSABLE STRAWS AND WHY THEY’RE WORTH IT
| Brand | Why Choose It | Typical Budget Range, Min. Qty |
|---|---|---|
| Reusable Stainless Steel Straw | Budget-friendly, perfect for bulk giveaways | $10.45, 150 |
| Reusable Stainless Straw Set with Eco Tube | Sleek, eco-friendly packaging adds a premium feel | $11.95, 100 |
| 10-in-1 Stainless Steel Straw Kit | Multi-functional gift with accessories, higher perceived value | $17.45, 100 |
| Final Straw 2.0 Reusable Straw with Case | Collapsible, portable, and branded for modern eco-conscious audiences | $34.95, 48 |
WHY IT WORKS AT TRADE SHOWS
- Speaks directly to sustainability-conscious attendees.
- Lightweight and travel-ready. Easy to carry and distribute from your booth.
- Creates a positive association between your brand and eco-minded values.
- Highly brandable packaging (cases, tubes) adds exposure and polish.
- Makes your booth feel modern, conscientious, and future-ready.
Looking to make your custom trade show giveaways a little more sustainable? Call 650.513.1037 and let our Branding Expert™ help you pick the perfect reusable straw set for your event.
7. NOTEPADS AND JOURNALS
In a world dominated by digital overload, there’s still nothing quite like the satisfaction of pen meeting paper. Whether for jotting quick notes during sessions or sketching ideas at the booth, a high-quality co-branded journal or notebook is a timeless trade show favorite. It offers a moment of focus amid the event buzz, helping attendees stay organized, engaged, and connected to your brand.
POPULAR CO-BRANDED JOURNAL AND NOTEBOOK BRANDS AND WHY THEY’RE WORTH IT
| Brand | Why Choose It | Typical Budget Range, Min. Qty |
|---|---|---|
| Moleskine® | An iconic brand with luxury appeal and thoughtful gift sets | $11.95-$60.95, 25-50 |
WHY IT WORKS AT TRADE SHOWS
- Encourages attendees to capture ideas, action items, and key insights.
- Adds a premium, professional touch to your giveaway lineup.
- Lightweight and portable. Easy to carry during multi-day events.
- Supports meaningful brand association through repeated use.
- Versatile for all attendee levels, from entry staff to executives.
Our clients often notice the difference that carefully curated trade show giveaways can make. Here’s what one had to say about us:
“EXCELLENT experience with a QUICK turnaround time. Carlos was great to work with - very RESPONSIVE, addressed my many questions, and ensured the order was custom-tailored exactly how we wanted it. I will definitely be working with them AGAIN!”
Want to elevate your custom trade show giveaways with notebooks and journals that inspire?
Call 650.513.1037 to connect with our Branding Expert™ today. You can also request samples here.
8. PENS
A notebook or journal isn’t complete without a matching pen. And co-branded pens are compact, essential tools that attendees use every day. From signing forms to jotting notes at busy booths, there’s always a pen in hand. We offer options ranging from everyday essentials to executive-grade pieces, each designed to showcase your brand with precision and polish through laser engraving or screen printing.
POPULAR CO-BRANDED PEN BRANDS AND WHY THEY’RE WORTH IT
| Brand | Why Choose It | Typical Budget Range, Min. Qty |
|---|---|---|
| Parker® | Refined European design with timeless elegance | $38.95-$138, 15-24 |
| Cross® | Synonymous with prestige, refined writing, premium finishes, and ideal for executive gifting | $49.95-$865.95, 6-36 |
| Waterman® | Parisian craftsmanship with prestigious flair | $23.95-$315.95, 15-48 |
WHY IT WORKS AT TRADE SHOWS
- Compact and functional. Easy for attendees to keep and use daily.
- Ideal pairing with journals or notebooks for a complete branded set.
- Offers high perceived value, especially with premium pen brands.
- Makes a lasting impression in training sessions, onboarding, and client meetings.
- Perfect for event swag bags where utility and elegance matter.
Want help selecting the perfect custom pens for your trade show? Call 650.513.1037 to connect with our Branding Expert™ for tailored advice.
9. KEYCHAINS
Compact, functional, and always in-hand, co-branded keychains are among the most retained custom trade show giveaways. From rugged, multi-tool holders to sleek, touchless tools and AirTag-compatible designs, they offer everyday practicality with strong brand visibility. Whether you’re going minimalist or tech-forward, our keychain selection delivers everyday value and high impact.
POPULAR CO-BRANDED KEYCHAINS AND WHY THEY’RE WORTH IT
| Brand | Why Choose It | Typical Budget Range, Min. Qty |
|---|---|---|
| KEYEL™ 'Thompson' Dual-Function NO-Touch Keychain | Combines everyday keychain function with touchless tool convenience | $3.95, 300 |
| KeySmart® Pro w/ Tile | Smart tracking and organization meet daily carry | $59.95, 48 |
| KeySmart Titanium Rugged Compact Key Holder | Multi-functional keychain with hands-free design | $69.95, 48 |
WHY IT WORKS AT TRADE SHOWS
- Lightweight, easy to distribute, and highly functional.
- High utility means attendees keep and use them daily.
- Great tech appeal with built-in tracking and organization.
- Strong branding potential with premium feel and finish.
- Ideal for both mass giveaways and VIP gift bundles.
Want to keep your brand in hand (literally) long after the show ends? Call 650.513.1037 to build your perfect custom keychain giveaway.
10. KOOZIES (CAN COOLERS
C0-branded Koozies keep drinks cool and conversations flowing, making your booth memorable at networking socials or any event where attendees unwind. These promotional giveaways combine practical value with fun, helping your brand stand out long after the last sip. Made with durable materials and featuring various customization options, Koozies are a hit for outdoor venues, summer expos, and casual corporate events.
POPULAR CO-BRANDED KOOZIE BRANDS AND WHY THEY’RE WORTH IT
| Brand | Why Choose It | Typical Budget Range, Min. Qty |
|---|---|---|
| 12 Oz. 5MM Neoprene Slap Wrap Koozie | Lightweight and great for mass giveaways | $3.75, 500 |
| Insta Cold Golf Ball Can Holder | Unique shape, pad printed, perfect for sports or outdoor-themed events | $.6.65, 150 |
| Grizzly 12 Oz. Grip Can | Laser-engraved with premium feel | $32.95, 72 |
WHY IT WORKS AT TRADE SHOWS
- Practical and fun. Keeps drinks cold, boosting positive event vibes.
- Lightweight and easy to distribute, ideal for high-traffic booths.
- Highly customizable with laser engraving and direct print options.
- Perfect for casual networking events, product launches, and summer shows.
- Builds brand visibility during and after the event, at social gatherings.
Looking to keep your brand top of mind with custom Koozies that get noticed? Call 650.513.1037 to connect with our Branding Expert™ and start designing. Or request a sample here.
11. WALLETS
Co-branded wallets combine sleek style with practical function, making them a standout giveaway for trade show attendees. From leather magnetic wallets with money clips to tech-enabled card finders, these items offer everyday utility while reinforcing your brand every time they’re used. Durable, compact, and designed for the modern professional, wallets provide ongoing exposure and elevate your promotional lineup beyond typical giveaways.
POPULAR CO-BRANDED WALLET OPTIONS AND WHY THEY’RE WORTH IT
| Brand | Why Choose It | Typical Budget Range, Min. Qty |
|---|---|---|
| Leather Magnetic Wallet w/ Money Clip | Classic style with secure money storage | $26.99, 48 |
| Two-tone Easy-View Magnetic Wallet | Stylish two-tone leather with quick access | $32.50, 36 |
WHY IT WORKS AT TRADE SHOWS
- Combines premium feel with practical daily use.
- Compact size fits easily into pockets and bags, perfect for on-the-go attendees.
- Innovative options like Bluetooth finders add tech appeal and brand differentiation.
- High retention rate. Wallets are kept and used long after the show ends.
- Ideal for executive gifting or VIP giveaways to impress key prospects.
Want to give your trade show attendees wallets they’ll carry every day? Call 650.513.1037 to design custom wallets that make a lasting impression.
12. SANITIZER
In crowded trade show environments, keeping attendees feeling safe and refreshed is a top priority. Co-branded hand sanitizers are essential custom trade show giveaways that blend practicality with brand reinforcement. Compact, portable, and convenient, these hygiene products keep your logo in hand while showing your commitment to attendee wellbeing. Available in a range of sizes and packaging styles, sanitizers are easy to distribute on the floor and make a lasting impression of care and professionalism.
POPULAR CO-BRANDED SANITIZER PRODUCTS AND WHY THEY’RE WORTH IT
| Brand | Why Choose It | Typical Budget Range, Min. Qty |
|---|---|---|
| 2 Oz Hand Sanitizer | USA-made, printed, perfect for large-scale distribution | $3.15, 500 |
| 2 Oz. Slim Antibacterial Hand Sanitizer Gel | Sleek design, printed branding | $3.35, 300 |
| 1 Oz Clip-N-Go Hand Sanitizer | Compact, carabiner clip, direct print branding | $3.95, 500 |
| Beekman 1802 Farm to Skin Ultimate Hand Care Gift Set | Ultimate Hand Care Gift Set: Luxury gift set, printed branding | $52.95, 24 |
WHY IT WORKS AT TRADE SHOWS
- Essential for hygiene-conscious attendees and crowded venues.
- Compact sizes make distribution easy and mess-free.
- High logo visibility. Branding stays front and center during usage.
- Demonstrates your brand’s commitment to safety and care.
- Perfect for event swag bags, welcome kits, and giveaway tables.
Want to provide attendees with custom sanitizers that blend safety and style? Call 650.513.1037 to speak with our Branding Expert™ and customize your order today.
DON’T JUST GIVE AWAY, WIN WITH CUSTOM TRADE SHOW GIVEAWAYS BY EPI
If your trade show swag isn’t turning heads, you’re invisible. When your swag blends into the background, so does your brand.
Every giveaway is an opportunity to engage attendees, start a conversation, and convert strangers into prospects. We craft custom trade show giveaways that have designs that pop and quality that impresses. These are the thin lines between forgotten and unforgettable.
Here’s what one of our clients had to say about us:
“LOVED IT!! Your service was not only professional but also INCREDIBLY TIMELY. You went ABOVE AND BEYOND, making it possible for me to receive my order before the scheduled delivery date. I'm beyond pleased with the EFFICIENCY AND QUALITY. Thank you to the entire team that made this possible!!”
You don’t have time for basics. You want buzz. You want the crowd to flock to your booth. And most of all, you want your brand to own the moment. That’s what we are here for.
If you’re ready to stop blending in and start winning, pick up the phone and call 650.513.1037. Let’s make your next trade show impossible to ignore.
And if you’re looking for swag beyond trade shows, check out our list of 25 Company-Branded Swags for more ideas.
FREQUENTLY ASKED QUESTIONS ABOUT CUSTOM TRADE SHOW GIVEAWAYS
Planning your perfect trade show giveaway? We’ve gathered the most common questions clients ask about custom trade show giveaways. From timelines and design approvals to budget-friendly strategies and quality control. If you don’t see your question here, reach out anytime for personalized guidance at 650.513.1037.
HOW LONG DOES IT TAKE TO RECEIVE CUSTOM TRADE SHOW GIVEAWAYS, AND WHAT IF MY EVENT DATE MOVES UP?
Turnaround time varies depending on product availability and project scope. We provide proper delivery schedules and target delivery dates during our consultation call. We also offer rush options for urgent needs.
Call 650.513.1037 to expedite the production of your custom trade show giveaways.
WHAT LOGO FILE FORMATS SHOULD I SUBMIT TO ENSURE ACCURATE REPRODUCTION, ESPECIALLY FOR DETAILED LOGOS?
We prefer vector files, which commonly include the following file types: .AI, .EPS, .PDF, .SVG and certain others. We have talented in-house designers who can collaborate and work with just about anything. Our graphic designers offer custom logo designs. Inquire for additional information!
WHAT IS EPI’S ARTWORK APPROVAL PROCESS, AND HOW MANY REVISIONS ARE INCLUDED?
We provide digital design renderings for approval before production of the custom trade show giveaways commences. Our clients may also request speculative or pre-production samples. We do not have a limit on the number of revisions. However, your assigned Project Manager will collaborate closely with you to ensure the entire process is streamlined and efficient.
CAN WE BUNDLE DIFFERENT CUSTOM TRADE SHOW GIVEAWAYS IN ONE PROJECT WHILE MEETING BRAND MINIMUMS?
Typically yes. However, there are some restrictions and limitations. We oftentimes ask our clients about their hopes, dreams, and desired ecosystem, and we do our best to make it happen. If it is possible, we are the ones who will get it done for you, and we look forward to connecting. Call us at 650.513.1037.
WHAT QUALITY CHECKS DOES EPI PERFORM TO ENSURE CUSTOM TRADE SHOW GIVEAWAYS ARRIVE DEFECT-FREE?
Every promotional giveaway is inspected by us before it is packaged for fulfillment. We maintain very high expectations and standards when it comes to your brand and are happy to share that returns or claims of defects are uncommon throughout the year. Connect with us to learn more about our stringent quality control measures!
HOW CAN SMALLER BUDGETS EFFECTIVELY COMPETE WITH PREMIUM GIVEAWAYS FROM LARGER BRANDS WITHOUT SACRIFICING PERCEIVED VALUE?
Smaller budgets don’t mean small impact. The key is to select custom trade show giveaways that offer popularity, utility, brand visibility, cost-effectiveness, portability, and imprint potential. Mixing a few standout premium items with well-chosen everyday essentials creates a balanced giveaway ecosystem that feels both thoughtful and memorable. Partnering with experienced branding experts ensures your budget is optimized for maximum return without compromise.
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