ELITE PROMO INC (EPI) is a proud member of the Advertising Specialty Institute. Our partnership with ASI is a valuable one, and we actively participate in ASI Events and Educational Seminars to help ensure that, as the country's leading Purveyor of Premium Corporate Gifts & Incentives, we are on the cutting-edge and up to date on products, processes, technology, market trends and more.
In 1950, a grad student, named Joe Segel, was working his way through school selling promotional products. At the time, the industry had no central resource for finding products and the suppliers who made them. Segel researched and published his own directory, calling it the Advertising Specialty Register®. ("Ad specialty" is another term for promotional product.) He named his company the Advertising Specialty Institute.
Segel sold ASI in 1964 to Maurice Cohn, at the time the owner of the largest advertising specialty supplier. While Segel went on to found other companies, like the Franklin Mint and QVC, Cohn sold his supplier interests and dedicated himself to improving and expanding ASI. The Cohn family, now headed by Maurice's son, Norman, still owns the company, which has grown to 450 employees. For over 50 years, ASI has continuously led the industry in research, publications and developing marketing tools.
Today the Advertising Specialty Institute exists to educate support the two main players in the Advertising Specialty Industry, Suppliers and Distributors. ASI provides educational tools and also helps link distributors with suppliers, and vice versa. ASI uses a proprietary Member Number system to identify Distributors and Suppliers. This helps add credibility within the business, and end-user customers who choose to do business with ASI Distributor Members are able to do so with confidence that they are working with a company that holds itself to the highest of standards. ASI is proud to partner with distributors like ELITE Golf & Promotional Group, LLC, who we know conducts business with only the highest level of credibility with a strong emphasis on customer service!
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